Social Media Engagement

Why is social media important?

Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.

What Social Media platform(s) should I be engaged in?

This is a biggie. People want to know if there's a secret sauce to social media. The truth is, we don’t have it, and neither do the droves of social media experts, thought leaders, and influencers.

Your social media strategy needs to align with your business strategy, and until we understand that better we can’t tell you how to do social media.

Do you want to focus on customer service? Content marketing? Lead generation? Like any marketing undertaking, your social media goals should align with your business goals.

How can I control my brand on social media?

Your brand is now in the hands of your audience. You can’t “control” what’s said about it. But you can join the conversations, show you care about your customers, and add value.

Should social media be done exclusively by our marketing department?

No. Granted, you don’t want to give rise to a social media free-for-all that could confuse your audience. However, you should consider expanding your team with an employee advocacy program designed to empower employees to contribute to the conversation and amplify your brand’s voice.