Digital Marketing
Digital Marketing Questions from Business Owners – Answered!
Kori Lim
Last Update 5 years ago
What is digital marketing?
Digital marketing involves marketing your brand to consumers using Internet-connected devices, namely computers, smartphones, and tablets. Digital marketing focuses on platforms such as search engines like Google, social media forums, email marketing, website conversions, and mobile apps to connect with prospects and customers.
What exactly is Digital Marketing as opposed to Regular Marketing?
Digital marketing is pretty much anything that’s online or web-based: PPC, SEO, email, web design, etc. Traditional marketing is still seen as those offline marketing activities: print, direct mail, radio, TV, etc.
The two types are definitely converging, but many agencies may only offer one or the other.
What does a digital marketer do?
Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant like KorUnlimited.
Would my business benefit from digital marketing?
Definitely. Though companies in many business verticles continue to approach digital marketing with apprehension, avoiding digital marketing altogether denies your business access to the media outlets the majority of consumers turn to first and throughout the day.
What is performance marketing?
Performance marketing focuses on programs in which you pay for performance, that is, when specific actions such as clicks, leads or sales occur. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments so it’s essential to have precise tracking tools.
What is data-driven marketing?
Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand the who, what, where, when, and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.
What’s it like working with an Agency?
This is obviously different based on the Agency you’re working with. At a lot of marketing companies, you’ll be given an Account Manager who will be your single point of contact.
We’re a little different in that we’re small, so the people who you work with and communicate with will be the same people actually doing the work as well.
Can I afford a Digital Marketing Agency like KorUnlimited?
Agencies come in all shapes and sizes, and serve clients in all shapes and sizes. Generally speaking, we work with clients whose primary interest is in growing their brand, increasing revenue, and delivering an exceptionally high-value experience for their customers. So, if you’re just getting started or are an established organization, we have a platform to suit your needs and budget.
