Search Engine Optimization
Commonly Asked Questions About SEO – Answered!
Kori Lim
Last Update 5 年前
What is SEO?
Search engine optimization, or SEO, is the process of using onsite and offsite strategies to help get your website continent recognized by search engines like Google. When done efficiently, this practice can increase the quantity and quality of your website traffic, thereby increasing your conversions.
Why is SEO important?
The majority of all internet traffic is generated by consumers searching for information. Organic search (or KEYword search) is where SEO is most important, and those results that come by way of organic search have a greater degree of commercial intent than most other channels.
Do I need SEO?
It depends on what “kind” of SEO we’re talking about. Traditional SEO (on/off-page optimization, link building, etc.) has evolved to also include SOCO SEO – Social and Content.
The new SEO includes the traditional optimization and link building tactics, fresh, valuable, and shareable content, as well as the marketing of your brand and content using Social Media.
Do we think businesses need and benefit from this type of SEO? Yes, we do.
What is local SEO?
Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. In other words, when an individual uses terms such as “near me” or “in my local neighborhood”, etc. Optimizing your website for local search helps your businesses promote its products and services to local customers when they need them.
What are Keywords?
Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimizing the content on your website for search.
What determines search engine rankings?
This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on a high degree of relevance and website authority, but the factors that determine them are many—and often inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.
