Digital Advertising
Kori Lim
Last Update vor 5 Jahren
What is PPC?
PPC is the short form phrasing for pay-per-click. Essentially, it’s a way of purchasing impressions (or views) for an advertisement, or promotional asset, to increase your website traffic. Advertisers will pay a fee for each time one of their ads is “clicked”. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook, Yelp, and even TikTok now offer PPC ad models.
What does Google Analytics do for me?
Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior, and conversions.
What should I measure?
A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.
More > Content Marketing KPIs, Simplified
I tried Google AdWords but it was a waste of money, could you do better?
This is always a loaded question. To get the best results from PPC/SEM or Google AdWords, you need the 3 “E’s”: Expertise, Experience, Effort.
You need the training and expertise, a certain amount of experience, and a lot of time and effort to be able to produce successful PPC results. Most businesses that fail with PPC usually lack in at least two of these areas.
What is Native Advertising?
Native advertising is a form of paid media where the ads fit the form of the platform where they’re placed. While PPC and social media ads technically qualify as native advertising, most native advertising is articles published or promoted on editorial sites. Native advertising has grown steadily because (1) it’s not ignored like display ads are and (2) it’s not filtered by ad blockers.
What is conversion rate optimization?
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.
