Branding
Commonly Asked Questions About Strategic Positioning – Answered!
Kori Lim
Last Update há 5 anos
What is personal branding?
Personal branding is the process of using online and offline strategies to market yourself individually as well as professionally. Digital media has helped create an emphasis on personal branding for all types of hiring and purchase decisions.
How do I differentiate my brand?
The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?
What do I need to know about mobile?
Mobile is the most used technology platform in the world. Your consumers spend most of their media time—and waking hours—using their smartphone. Mobile marketing focuses on targeted strategies like instant messaging, applications, and mobile-optimized websites. A brand that ignores mobile marketing won’t even finish the race.
What is a buyer persona?
A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns, and criteria that drive buying decisions.
What is inbound marketing?
The answer to this question must be turned over to HubSpot, the company responsible for inventing the term. “Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.”
Unlike outbound marketing, inbound marketing does not need to fight for potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
